Taylor Swift’s monumental Eras Tour has concluded its Australian leg in Sydney with resounding success. At 34, Swift earned an astounding $25 million per show, totaling $100 million from her four sold-out concerts at Accor Stadium. Her presence was a windfall for the New South Wales economy, injecting $145 million as fans flocked to Sydney from across the country.
Michael Johnson of Accommodation Australia noted the “Swift effect,” comparing it to past tours that boosted state economies by $150-200 million. The impact rippled through Sydney, with hotels fully booked, restaurants bustling, and fans splurging on merchandise.
Tax lawyer Harry Dell highlighted Swift’s significant tax contribution, estimating she paid $10 million to the Australian Tax Office from her Sydney shows alone, underscoring her economic footprint.
In Melbourne, Swift’s three shows injected $174 million, with fans spending $86 million across hospitality, accommodation, and tourism sectors. Swift bid farewell with gratitude for record-breaking attendance, cementing her as a cultural icon.
Swift’s tour not only shattered records but also left a lasting imprint on Australia’s cultural landscape, resonating across the music industry for years to come.